The Impact of Retargeting on Consumer Well-Being and Purchase Intention
E Davidova, AC Antuntes - Connecting With Consumers Through …, 2024 - igi-global.com
In this study, the authors approached retargeting. It consists of an analysis of products seen
by the user, but not purchased, and with a mathematical algorithm, present advertising in …
by the user, but not purchased, and with a mathematical algorithm, present advertising in …
[PDF][PDF] Yeniden Pazarlama (Remarketing)
YH Reklam, H AYDOĞAN - researchgate.net
Yaşamının her alanında reklamlarla karşılaşan ve bu nedenle reklamdan kaçınma davranışı
geliştiren (potansiyel) tüketiciler (Çam, 2022a; Elpeze Ergeç, 2009; Owen & Humphrey …
geliştiren (potansiyel) tüketiciler (Çam, 2022a; Elpeze Ergeç, 2009; Owen & Humphrey …