The new business challenges in the B2B sector are determined by connected ecosystems,
where data-driven decision making is crucial for successful strategies. At the same time, the …

In the last decade, the use of Data Sciences, which facilitate decision-making and extraction
of actionable insights and knowledge from large datasets in the digital marketing …

This paper explores data-driven marketing, its benefits, and challenges to provide insights
and a framework for business leaders and marketers to leverage in their marketing efforts …

Smart city services, smart applications and smart devices form an ecosystem of tools and
artifacts that challenge, and times even disrupt, conventions, norms, and rites of behavior …

The use of big data has garnered increasing importance in academic research and
managerial practice thanks to the benefits it can produce in terms of innovation. However …

This study focuses on the use of big data analytics in managing B2B customer relationships
and examines the effects of big data analytics on customer relationship performance and …

The use of machine learning and data-driven methods for predictive analysis of power
systems offers the potential to accurately predict and manage the behavior of these systems …

Creating an innovative product and validating an innovative business model may not be
enough for digital startups to be competitive. To grow fast and expand globally, digital …

Purpose The study queries the drivers of innovation management in contemporary data-
driven organizations/companies. It is argued that data-driven organizations that integrate a …

Purpose Digitalization accelerates the need of tourism and hospitality ecosystems to reframe
business models in line with a data-driven orientation that can foster value creation and …