In the era of globalization, due to the prevalent cultural exchange between countries, inflows
of foreign cultural products can enrich local culture by hybridizing local and global culture …

Social networks are playing a vibrant role in spreading information among its users. With the
ongoing boom in technology, social networks are becoming very popular nowadays and are …

Introduction In recent years, with the popularity of many social media platforms worldwide,
the role of “virtual social network platforms” in the field of cross-cultural communication has …

Purpose The purpose of this paper is to explore the key success factors behind Bangtan
Boys'(BTS) popularity, and how they can contribute to sustaining it, along with detailed …

The ever-developing arena of social media blurs lines separating public and private
spheres. Voluntary usage of social media platforms transforms users' personal and …

This study introduces a data-driven approach for assessing the practices and effectiveness
of digital diplomacy, using the cases of South Korea and Japan. The study compared the …

As one of the successful brand activism ad campaigns in recent years, the current study
focuses on the Always# LikeAGirl campaign that took on the issue of girls and female …

As the number of people using and participating in social media grows, academics become
interest in studying this new media, specifically comment analysis, in order to comprehend …

The recent years have observed a notable rise in online activities and interactions. One of
the popular online interaction zones are fandom communities comprising fans of any artist …

This study aims to uncover the dynamic mechanism of users' willingness to actively publish
Electronic word-of-Mouth (eWOM) on tourism platform. For this, a model with system …