Objetivo: El artículo explora las estrategias de marketing adoptadas por empresas de
diferentes nacionalidades en sus procesos de negocio, utilizando las innovaciones …

This study was carried out to examine the effect of innovative marketing skills and business
performance of small and medium scale enterprises (SMEs) in Akwa Ibom State, Nigeria …

The study investigated the effect of product innovation on growth of medium enterprises in
North Central Nigeria. Survey research design was adopted for this study. The population of …

The prioritization of innovation can be considered a key driver of economic growth which is a
mainstream tool for fostering economic change and sustainable development. Focusing on …

La innovación es un proceso que debe obedecer a una planificación de tipo estratégica en
la empresa y juega un rol de importancia al momento de competir con otros productores. La …

Most micro, small, medium enterprises in Malawi struggle to grow and survive despite their
critical role in the socio-economic development of the country. One major contributing factor …

Organizational innovations and crisis management have many commonalities. A crisis can
take on a variety of forms. A crisis can force a company out of business if it is not handled …

Globally, the small and medium enterprises are considered as engine of economic growth
and development due to their contributions to poverty reduction, wealth creation and …

This study examined marketing orientation and the development of small and medium
enterprises (SMEs) in Cross River State. It specifically sought to determine the effects of …

This study used government support programmes as a mediator to examine the relationship
between market innovation and SMEs' success in Addis Ababa, Ethiopia. The Schumpeter …