In explaining the sources of cooperation and prosocial behavior, psychologists, behavioral
economists, and biologists often focus on factors internal to the individual, such as altruistic …

Trust is a key aspect of various social interactions. Correspondingly, trust has been heavily
studied across different scientific disciplines. However, an integration of the diverse research …

Many green products are costlier than their nongreen counterparts, for a variety of reasons.
This “green premium” is a key challenge marketers face when targeting consumers with …

Trustworthiness is a vital pillar of various social interactions hinging upon trust. However, the
underlying determinants of trustworthiness—especially in terms of (basic) personality traits …

Social networks affect individuals' ability to solve conflicts between individual and collective
interests. Indeed, the ability to seek out cooperative others is a key explanation for the high …

Acts of prosociality, such as donating to charity, are often analysed in a similar way to acts of
conspicuous advertising; both involve costly signals revealing hidden qualities that increase …

Reputation is a powerful driver of human behavior. Reputation systems incentivize'actors' to
take reputation-enhancing actions, and'evaluators' to reward actors with positive reputations …

Signaling theory is concerned with situations of strategic interdependence in which one
actor (the sender) aims at persuading another actor (the receiver) of a fact the receiver does …

Social organisms often need to know how much to trust others to cooperate. Organisms can
expect cooperation from another organism that depends on them (ie stake or fitness …

Costly signaling theory provides an explanation for why humans are willing to a pay a
premium for conspicuous products such as luxury brand-labeled clothing or conspicuous …