Brand positioning and consumer taste information
In this paper, we study how a retailer can benefit from acquiring consumer taste information
in the presence of competition between the retailers store brand (SB) and a manufacturers …
in the presence of competition between the retailers store brand (SB) and a manufacturers …
Product differentiation decisions under ambiguous consumer demand and pessimistic expectations
M Król - International Journal of Industrial Organization, 2012 - Elsevier
This paper studies product differentiation decisions in a spatial duopoly with limited
information on consumer demand. In particular, a situation is discussed in which the firms do …
information on consumer demand. In particular, a situation is discussed in which the firms do …
Consumer taste uncertainty in the context of store brand and national brand competition
In this paper, we focus on the uncertainty in consumer taste and study how a retailer can
benefit from acquiring that taste information in the presence of competition between the …
benefit from acquiring that taste information in the presence of competition between the …
Brand positioning and consumer taste information
In this paper, we study how a retailer can benefit from acquiring consumer taste information
in the presence of competition between the retailers store brand (SB) and a manufacturers …
in the presence of competition between the retailers store brand (SB) and a manufacturers …
[PDF][PDF] Consumer taste uncertainty in the context of store brand and national brand competition
T Boyaci - 2017 - core.ac.uk
In this paper, we focus on the uncertainty in consumer taste and study how a retailer can
benefit from acquiring that taste information in the presence of competition between the …
benefit from acquiring that taste information in the presence of competition between the …
[图书][B] Game-Theoretic Modelling of Oligopolistic Competition under Uncertainty
M Krol - 2011 - search.proquest.com
This thesis reconsiders some of the most widely debated controversies in game theoretic
modelling of oligopolistic competition, and proposes modifications of existing models and …
modelling of oligopolistic competition, and proposes modifications of existing models and …