The interplay between eWOM information and purchase intention on social media: Through the lens of IAM and TAM theory
The maturity and growth of social media have empowered online customers to generate
electronic word of mouth (eWOM), on various online websites and platforms, which may …
electronic word of mouth (eWOM), on various online websites and platforms, which may …
Impact of internet usage on consumer impulsive buying behavior of agriculture products: Moderating role of personality traits and emotional intelligence
E-commerce has led to a significant increase in internet purchases. The marketing sector is
very competitive these days, and marketers have a difficult task: understanding the behavior …
very competitive these days, and marketers have a difficult task: understanding the behavior …
[PDF][PDF] The role of online consumer review, social media advertisement and influencer endorsement on purchase intention of fashion apparel during Covid-19
Recent marketing research focuses on social media marketing as an essential tool for
companies to fully utilise particularly with the increase of online and home-based …
companies to fully utilise particularly with the increase of online and home-based …
Facebook-based social media marketing and Facebook-based online purchases: evidence from the Facebook page admins of selected South Asian fashion retailers
Purpose This study intends to explore the connection between Facebook-based social
media marketing (FSMM) and Facebook-based online purchase order (FOPO) for 20 …
media marketing (FSMM) and Facebook-based online purchase order (FOPO) for 20 …
The nexus between social media marketing efforts and overall brand equity in the banking sector in Bangladesh: testing a moderated mediation model
M Hafez - Journal of Internet Commerce, 2023 - Taylor & Francis
In the era of Marketing 5.0, crafting a favorable brand attitude and engaging consumers with
a banking brand has become the most critical and challenging task for bank marketers to …
a banking brand has become the most critical and challenging task for bank marketers to …
Upcycling of sugar refining mud solid waste as a novel adsorbent for removing methylene blue and Congo red from wastewater
AR Aly, AG El-Demerdash, W Sadik, E El Rafy… - RSC …, 2024 - pubs.rsc.org
The feasibility of utilizing the mud solid waste (MSW) produced during the carbonation
process of sugar refining as a cost-effective and environmentally friendly alternative for the …
process of sugar refining as a cost-effective and environmentally friendly alternative for the …
The impact of perceived corporate reputation of sport clubs on social media usage: a study with the lenses of social capital
Technological developments and changes in communication systems in postmodern world
have enhanced the organizations to improve their own communication infrastructures and to …
have enhanced the organizations to improve their own communication infrastructures and to …
Exploring Items for Measuring Social Media Construct: An Exploratory Factor Analysis
Exploratory factor analysis (EFA) is a technique for determining a measure's factor structure
and assessing its internal consistency or reliability. EFA is essential for determining which …
and assessing its internal consistency or reliability. EFA is essential for determining which …
The role of social media marketing on overall brand equity in the telecommunication sector in Bangladesh: A moderated mediation model of brand love and value co …
M Hafez - International Journal of Asian Business and Information …, 2021 - igi-global.com
The objective of this study is to investigate the role of social media marketing (SMM) on
overall brand equity (OBE) via value co-creation (VC) in the telecommunication sector in …
overall brand equity (OBE) via value co-creation (VC) in the telecommunication sector in …
A Paradigm Shift Among Indian SMEs Towards Adoption of Affiliate Marketing and Social Media
RK Singh, B Khatri, N Sharma… - … Strategies for the …, 2024 - igi-global.com
The purpose of this study was to evaluate how likely small and medium enterprises (SMEs)
are to adopt affiliate marketing and social media to improve their customer base, profitability …
are to adopt affiliate marketing and social media to improve their customer base, profitability …