The world is experiencing the third wave of electronic commerce, in which battery-free
electronics dominate the market share. Additionally, the wide distribution of the sensors and …

Purpose The purpose of this article is to develop relationships between many major issues
relevant to the agriculture supply chain. Design/methodology/approach With the purpose of …

This research study analyses the critical issues in Agri-tech start-up growth in India and
explores ways to improve the process. Research methods are triangulated to understand …

This research article attempts to rank the factors influencing continued e-Trading usage in
Indian agriculture marketing. The ranking process is the first of its kind application in …

Small and marginal farmers (SMFs) in developing countries, perennially struggle with low
marketable surplus, inadequate storage facilities, poor market access and logistical …

The paper analyses the effect of electronic-trading (e-trading) on the wholesale prices of
select commodities in agricultural marketplaces to aid agrarian income levels. Post a …

The study addresses the knowledge gap related to the scarce literature on digitalization in
India's agricultural marketing. A field survey of five hundred National Agriculture Market …

The emergence of high‐value supply chains, led by supermarket buyers, has transformed
traditional avenues for marketing fruits and vegetables in India. Our study explores the …

For several decades structural modelling has assisted decision makers with the cognitive
burden of exploring and interpreting complex situations. Three well-known techniques …

The proposed work is a mobile application that helps farmers perform agro-marketing,
leading to success and increasing their living standards. This work provides a solution for …