Purpose Over recent years, brand semiotics have been gaining the marketing practitioners'
attention for designing their brand strategy. Hence, to address this gap, the current study …

Vegetables and fruits are among the most widely consumed foods in the world. Due to
consumption and industrial processing, huge amounts of by-products are generated …

Methodology used in sensory and consumer research has changed rapidly over the past
several decades, and consumer research is now frequently executed online. This comes …

To increase practical relevance, scientific research on food design is slowly shifting toward
studying real-life food situations, letting go of experimental control to allow creative freedom …

The recent growth in snack food types has led to increasing demand for attractive snack food
packaging. To attract consumers' attention successfully, it is essential to influence their …

The intersection of graphic design and sustainability presents a dynamic arena for eco-
innovative practices, particularly in the realm of industrial design. This review explores the …

With the growing consumption market of yogurt products, the continuous innovation of
packaging design has become the major means of enterprise marketing for fast-moving …

Packaging and label design are crucial in facilitating the perception of brand premiumness.
However, we know relatively little about how common design characteristics used in a …

Studies have repeatedly demonstrated the powerful effects product packaging cues like
graphics, colors, or claims can have on consumers' product expectations and sensory …

Purpose Front-of-packaging (FOP) is a critical branding tool that uses “cues” to communicate
product attributes and establish distinct brand images. This paper aims to understand how …