In partial least squares structural path modelling, the reflective–formative type of hierarchical
component models (HCMs)(also known as Higher-Order Model) have become a popular …

The purpose of this study is to present a framework to identify consumer's behavior towards
green products by measuring the gaps between expectations and perceptions of …

Everyone, every day or almost every day, uses various type of services, without being even
aware of it. They could have been both intangible and material services. Customers want to …

Mouse tracker methodology has recently been advocated to explore the motor components
of the cognitive dynamics involved in experimental tasks like categorization, decision …

Today, simply delivering a product to the right place at the right time is no longer enough.
Customers demand more; they demand the full suite of logistics services. Customers thus …

The features of quality, which is an ambiguous, gradual and very subjective concept, cause
that there is no one absolute standard for it. Scientists are looking for ways of its evaluation …

Fuzzy statistics provides useful techniques for handling real situations which are affected by
vagueness and imprecision. Several fuzzy statistical techniques (eg, fuzzy regression, fuzzy …

This paper aims to represent that levels of customer satisfaction of tourist accommodation
are an important prerequisite when the goal is building a loyal relationship with this type of …

One instrument regularly seen as a basic resource in assessing pedagogical knowledge
and vivid learning in different circumstances is through the method of conducting student …

This paper aims to introduce a review of the evolution of customer satisfaction in the context
of service quality as a process of experiential co-construction of meaning. The chapter starts …