Virtual reality (VR) refers to technologies for substituting the perceived reality. With the
recent proliferation of consumer-grade head-mounted VR displays, several industries have …

Faced with the ongoing diversification and commercial success of highly immersive media
technologies (eg, VR headsets), both content producers and scientific scholars have …

Nowadays, the presentation of products through virtual reality and other online media
coexists with traditional means. However, while some products may be perceived correctly …

This study aims to explore the effect of touch simulation on virtual reality (VR) store
satisfaction mediated by VR shopping self-efficacy and VR shopping pleasure. The …

With the rise of immersive media, advertisers have started to use 360° commercials to
engage and persuade consumers. Two experiments were conducted to address research …

The Metaverse, a transformation of the internet by XR-technologies progressively blending
the digital and physical world, is already changing our social structures. The success of VR …

ABSTRACT VR (virtual reality) is rapidly gaining attention from academia and the business
world. The cost for hardware is diminishing, and consumer HMDs (head-mounted displays) …

There has been increased interest in new experiential dimensions generated in the new
reality enabled by various extended reality (XR) technologies—The Metaverse. It is still …

Advanced virtual reality (VR) holds substantial promise in education and can be seamlessly
integrated into classroom instruction, fostering rapid advancements in science education …

Summary Augmented and Virtual Reality tools are emerging technologies that allow the
Consumer Explorers to simulate user experiences. Through her research experiences, the …