Although rational choice theory has made considerable advances in other social sciences,
its progress in sociology has been limited. Some sociologists' reservations about rational …

Workforce diversity refers to the composition of work units in terms of the cultural or
demographic characteristics that are salient and symbolically meaningful in the relationships …

Social media influencers are widely employed as a marketing strategy as they successfully
attain trust from followers. Applying the social exchange theory and its principle of …

The moment when the hyperconnectedness of our world became most evident to me was on
October 20th, 2011, when images of the death of Colonel Muammar el-Qaddafi, the former …

Much of social life involves interactions between individuals or corporate actors in dyads,
groups, organizations or networks that can be viewed as social exchanges. This chapter …

To date, most network research contains one or more of five major problems. First, it tends to
be atheoretical, ignoring the various social theories that contain network implications …

This article develops a theory that explains how and when emotions, produced by social
exchange, generate stronger or weaker ties to relations, groups, or networks. It is argued …

The classical exchange theorists proposed that trust is more likely to develop between
partners when exchange occurs without explicit negotiations or binding agreements. Under …

A sociological approach to self and identity begins with the assumption that there is a
reciprocal relationship between the self and society (Stryker, 1980). The self influences …

We develop and test a theory of relational cohesion, which predicts how and when people in
exchange become committed to their relationship. The theory focuses on dyads within …