Abstract The State Railway of Thailand's (SRT) rail passenger ridership has dropped from a
peak of 88 million rides in 1994 to less than 23 million in 2022, with the reasons for this …

This research aimed to analyse the user experiences of reference services in academic
libraries based on the marketing mix 7Ps concept. The sample was instructors and students …

Purpose In response to the call for research on customer experience across the customer
journey, this study aims to analyze and compare the effects of perceived quality on customer …

The objective of this paper was to identify aspects of pricing strategy that impact customer
experience within the construction industries. A literature review examined the antecedents …

Penelitian ini merupakan penelitian kuantitatif yang bertujuan untuk mengetahui pengaruh
dari tarif, kualitas layanan, dan promosi terhadap kepuasan pengguna transportasi umum …

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh bauran pemasaran jasa yang
terdiri dari product, price, promotion, place, people, physical evidence dan processs …

Indonesia has a large population and high mobility in daily activities. In meeting mobility
needs, traditional public transport has become a hallmark of every city. However, changes in …

This study uses structural equation modeling (SEM)(Smart PLS 3.0) to investigate the
moderating effect of technological turbulence on the relationships between the e-marketing …

This study aims to determine the marketing strategy carried out at Teladan Private
Elementary Schools in North Sumatra to increase the number of students. This type of …

Customer satisfaction is a major concern in every organization, including fitness. The fitness
industry has grown steadily as consumers seek a healthier lifestyle and a more productive …