Knowledge Economy companies need to be aligned with social improvement challenges
not only in order to promote sustainable innovation but also because knowledge workers …

Purpose This paper aims to explore core competencies and analyze the digital leveling
implementation of Pharma 4.0 in Indonesian Pharmaceutical companies. Method This study …

This exploratory study examined the practice of public relations in Zimbabwe by surveying
and understanding public relations roles typically practiced by Zimbabwean PR …

Public relations academics and practitioners face a risk-fraught future shaped by complex
issues. A new paradigmatic and normative approach is needed to guide scholarly research …

Reframing public relations for a changing world remains a significant challenge. This study
presents a three-year research project intended to propose the Capability Framework for …

Con base en el enfoque que considera al sistema educativo como una interfaz de
relaciones, en el que individuos y tecnología interactúan, para explorar el desarrollo de …

This study explores an area that has not been widely researched in the Latin American and
Caribbean region: the identification of a capability gap in relation to key strategic public …

Purpose Dynamic capabilities yield positive effects to firm-specific advantage formation.
Paradoxically, the body of literature on capability diffusion is scarce. The purpose of this …

Purpose The aim of this article is the exploration of historical themes that formed education
and training in public relations and corporate communication. Its timeline is from the early …

The future of corporate communication is unreservedly digital. Indeed, due to digital
technology's incremental yet ubiquitous influence on this field over the years, digital …