A brand's country-of-origin can influence the brand's perceived positioning by reducing
perceived risks, acting as a guarantee and enhancer for the positioning strategy. Thus it can …

Purpose Country image (CI) has been one of the most studied topics in international
business, marketing, and consumer behaviour of the past five decades. Nevertheless, there …

Abstract 'Reputation'is increasingly recognized for its influence in creating stakeholder
support and engagement with companies. Both researchers and practitioners would …

Country of origin has become a significant phenomenon in consumer behaviour studies.
Hence, increasing the knowledge of customers about products makes research about …

The review of the literature reveals various relationships between the constructs of social
identity, customer trust, and customer loyalty. Such results lead to questioning the nature of …

COVID-19 pandemic negatively affected the restaurant industry and reopening provides
restaurants an opportunity to survive this crisis. This study examined the interplay of …

Despite the high relevance of Corporate Social Responsibility (CSR) in service businesses,
investigations of its influence on the cruise sector are scarce. Relying on institutional theory …

Purpose–This study attempts to investigate the causal relationships between perceived trust,
perceived value, customer satisfaction, and corporate reputation to understand how …

The objective of this study is to present empirical evidence on the extent to which socio-
psychological variables (ethnocentrism and animosity) and the reputation of firms …

This research was conducted in order to assess the direct and indirect effect of website
design quality and service quality toward consumers' repurchase intention, both directly and …