A study of brand image towards customer's satisfaction in the Malaysian hotel industry
Branding is known to be important to an organization. Through effective and efficient
branding research and development, it is believed that the attainment of proper …
branding research and development, it is believed that the attainment of proper …
Guests' Perception of the Hotel Image: The impact of Servicescape
YA Ahmed, D Abdelhady… - Journal of Tourism, Hotels …, 2020 - sjs.journals.ekb.eg
AbstractCreating an attractive servicescape has gained an emergent concern among
scholars and hospitality managers. Therefore, this study aims to assess the current guests' …
scholars and hospitality managers. Therefore, this study aims to assess the current guests' …
[PDF][PDF] The influence of brand image, service quality and guest satisfaction on guest loyalty.
R Alsurmi, EN Alagas - 2018 - teamjournalht.wordpress.com
Studies have shown that a great pressure is placed on professionals in the hospitality
industry, where managers strive to strengthen service quality through managerial strategies …
industry, where managers strive to strengthen service quality through managerial strategies …
[PDF][PDF] Journal of Tourism, Hotels and Heritage (JTHH)
N Kamel, R El Shiwy - sjs.journals.ekb.eg
Maritime and Underwater Cultural Heritage (UCH) are valuable components of humanity's
history and heritage as they show how ancestors associated with oceans, lakes, and rivers …
history and heritage as they show how ancestors associated with oceans, lakes, and rivers …
[PDF][PDF] THE IMPACT OF CONSUMER ENGAGEMENT TOWARDS CONSUMER LOYALTY IN TOURISM AND HOSPITALITY INDUSTRY
LM Kei, S Osman, LH Paim - majcafe.com
Consumer loyalty is an important element in research for marketers to retain consumers
regardless of industry. With the development of tourism and hospitality industry and the …
regardless of industry. With the development of tourism and hospitality industry and the …