Consumers' health and environmental concerns drive demands for organic green goods.
This perspective compels businesses to create organic green goods using sustainable …

Traditional foods are often perceived to be high in fat and energy-dense and therefore
individuals that aim to adopt a healthy diet could be discouraged to consume them. To date …

The COVID 19 pandemic brought significant changes in consumption habits, bringing about
an era of more sustainable and healthier consumption. The objective of the present study is …

People are increasingly eating out in restaurants, where meals tend to be higher in calories,
less nutritious, and contain more meat. In this paper, we argue that differences in the …

Eating low amounts of healthy foods leads to high rates of diet-related diseases. How can
we control and reduce the increase in these diseases? One of the recommendations is to …

Evidence shows that positive consumer attitudes are not always mirrored in their willingness
to pay for organic wine. This study addresses this “attitude-behavior gap” by suggesting this …

Purpose This article aims to explore the influence of values concerning food consumption
and the effect of physical activity habit moderation on these. Design/methodology/approach …

Introduction Food brands that promote a healthy lifestyle are gaining more followers. Healthy
food consumers are a conscious and demanding segment that values the quality and …

Consumers' internalisation of social norms is at work when they make routine, healthier food
choices in everyday contexts. We investigate the dynamics of this phenomenon in …

Purpose This study aimed to the attributes, consequences and personal values that motivate
the behavior of consumers of fruits and vegetables (FV) at local markets and how these …