Consumer attitudes revisited: A review of attitude theory in marketing research
E Argyriou, TC Melewar - International Journal of Management …, 2011 - Wiley Online Library
Few concepts in the marketing literature have proliferated like the concept of attitude.
However, a closer look at studies investigating attitudes as consumers' responses to …
However, a closer look at studies investigating attitudes as consumers' responses to …
Misleading consumers with green advertising? An affect–reason–involvement account of greenwashing effects in environmental advertising
Drawing from the affect–reason–involvement model, we examine how misleading
advertising about the environmental features of products, or greenwashing, affects how …
advertising about the environmental features of products, or greenwashing, affects how …
Green branding effects on attitude: functional versus emotional positioning strategies
P Hartmann, V Apaolaza Ibáñez… - … intelligence & planning, 2005 - emerald.com
Purpose–Proposes a set of strategic options for green brand positioning, based either on
functional brand attributes or on emotional benefits. The aim of the study is to test the …
functional brand attributes or on emotional benefits. The aim of the study is to test the …
[图书][B] Emotion and reason in consumer behavior
A Chaudhuri - 2006 - taylorfrancis.com
Emotion and Reason in Consumer Behavior Page 1 Page 2 EMOTION AND REASON IN
CONSUMER BEHAVIOR Page 3 This page intentionally left blank Page 4 EMOTION AND …
CONSUMER BEHAVIOR Page 3 This page intentionally left blank Page 4 EMOTION AND …
Green advertising revisited: Conditioning virtual nature experiences
P Hartmann, V Apaolaza-Ibáñez - International Journal of …, 2009 - Taylor & Francis
In green advertising research, images of pleasant nature scenery have been classified as
vague, unspecific and possibly ineffective green claims, as opposed to substantive …
vague, unspecific and possibly ineffective green claims, as opposed to substantive …
An empirical investigation of the differential effects of personal, historical, and non-nostalgic advertising on consumer responses
DD Muehling, VJ Pascal - Journal of Advertising, 2011 - Taylor & Francis
Using a theory-driven approach, this study investigates whether and/or to what extent
consumers' informationprocessing tendencies and ad-based responses are differentially …
consumers' informationprocessing tendencies and ad-based responses are differentially …
Emotional advertising: Revisiting the role of product category
M Geuens, P De Pelsmacker, T Faseur - Journal of Business Research, 2011 - Elsevier
In contrast to the Affect Infusion Model, popular advertising planning grids suggest that
emotional advertising is effective for low involvement and hedonic products, but not for high …
emotional advertising is effective for low involvement and hedonic products, but not for high …
[HTML][HTML] Are you environmentally conscious enough to differentiate between greenwashed and sustainable items? A global consumers perspective
M Urbański, A Ul Haque - Sustainability, 2020 - mdpi.com
Environmentally sustainable (green) products are frequently advertised to consumers, yet it
is debatable whether the consumers are aware whether these green labelled products are …
is debatable whether the consumers are aware whether these green labelled products are …
Communicating food safety via the social media: The role of knowledge and emotions on risk perception and prevention
This study examined the Chinese public's use of Weibo (a microblog platform) and their
cognitive, affective, and behavioral responses to a series of food safety crises. Based on a …
cognitive, affective, and behavioral responses to a series of food safety crises. Based on a …
The effects of product involvement and impulse buying on purchase intentions in mobile text advertising
While research in mobile advertising is abundant, limited attention has been paid to date to
how consumers respond to mobile advertisements for different product categories and in …
how consumers respond to mobile advertisements for different product categories and in …