Creativity reflects the remarkable human capacity to produce novel and effective ideas.
Empirical work suggests that creative ideas do not just emerge out of nowhere but typically …

After a person has become stuck on a problem, they sometimes achieve a clear and sudden
solution through insight–the so-called Aha! experience. Because of its distinctive …

Improving objects, ideas or situations—whether a designer seeks to advance technology, a
writer seeks to strengthen an argument or a manager seeks to encourage desired behaviour …

What happens in our brains when we compose a melody, write a poem, paint a picture, or
choreograph a dance sequence? How is this different from what occurs in the brain when …

Highlights•Interview study with expert designers.•Design fixation is a real problem in
professional practice.•Designers are aware of fixation and take steps to address it.•Fixation …

The field of creativity has largely focused on individual differences in divergent thinking
abilities. Recently, contemporary creativity researchers have shown that intelligence and …

Research suggests that as one acquires domain expertise, one loses flexibility with regard
to problem solving, adaptation, and creative idea generation. Here, I reconsider this trade-off …

What makes an expert? What strategies do they use? If you're an expert in one domain, are
you more likely to become an expert in a second? In examining questions like these …

This chapter differentiates two approaches to the study of expertise, which I call the
“absolute approach” and the “relative approach,” and what each approach implies for how …

Purpose–The aim is to propose a conceptual framework consisting of research propositions
concerning the key strategies required for the successful involvement of customers in the co …