This study aims to investigate the influence of green innovation strategic orientation on
competitive advantage in the hospitability industry, with the mediating role of green …

This study provides the first critical and systematic investigation of the literature on Means-
End Chain theory after the ground-breaking book “Understanding Consumer Decision …

Since 1990, market orientation (MO) has received considerable attention in the marketing
literature. Little research so far provides preliminary and useful information to facilitate good …

Purpose–The purpose of this paper is to present a research model that defines the inter‐
relationships between strategic green orientation, integrated product development, supply …

Laddering has been used extensively within marketing to uncover the drivers of consumer
decision making. Obstacles confronting laddering researchers include the time and costs of …

This paper analyses the changing competence requirements which members of the food
chain face in their pursuit of competitive advantage. Two groups of trends serve as point of …

Although creativity and sustainability have received considerable attention in the literature,
there is limited research considering both–particularly in relation to co-existing …

While the sharing economy has promised to solve a range of problems associated with
traditional consumption, the reality is more akin to its inability or even exacerbation of …

While an overwhelming majority of information systems research on e-learning has focused
analyses mainly on the student level, this paper provides a fresh complimentary perspective …

Purpose–The aim of this study is to explore potential barriers to seafood consumption by
young adults and the parents of young children. Knowledge of these barriers will be used to …