Employer branding: employer attractiveness and the use of social media

AM Sivertzen, ER Nilsen, AH Olafsen - Journal of Product & Brand …, 2013 - emerald.com
Purpose The aim of this study is to investigate which factors employers should focus on in
their employer branding strategies. The present study tested the employer attractiveness …

[图书][B] Global Education Inc.: New policy networks and the neoliberal imaginary

SJ Ball - 2012 - taylorfrancis.com
Do private and philanthropic solutions to the problems of education signal the end of state
education in itswelfare form? Education policy is being reformed and re-worked on a global …

Performativity, commodification and commitment: An I-spy guide to the neoliberal university

SJ Ball - British journal of educational studies, 2012 - Taylor & Francis
Reflection is a dangerous thing; it is all too easy to slip from careful re-assessment and
analysis into nostalgia and 'golden ageism', although in a period of austerity that slippage …

Shaping the University of the Future

SJ Marshall - Springer, 2018 - Springer
This book had its genesis more than 15 years ago with the realisation that, despite
significant engagement with the potential offered by technology, the university seemed …

The nation brand molecule

J Rojas-Méndez - Journal of Product & Brand Management, 2013 - emerald.com
Purpose–The paper's aim is to determine, by means of an extensive exploratory study and
the metaphorical use of a molecule, the set of dimensions and facets that exist in people's …

[图书][B] International organizations and lifelong learning: From global agendas to policy diffusion

A Jakobi - 2009 - books.google.com
In recent years lifelong learning has become one of the most prominent education policy
goals. This book shows how international organizations have promoted this idea and …

International and transnational policy actors in education: A review of the research

K Mundy, M Ghali - Handbook of education policy research, 2012 - api.taylorfrancis.com
This chapter examines the role of policymaking in the development of school technology
and the policy challenges brought by the rapid development of new technologies. We start …

[图书][B] Governing cross-border higher education

C Ziguras, G McBurnie - 2014 - taylorfrancis.com
Governing Cross-Border Higher Education examines the role of governments in relation to
three key aspects of international education: student mobility; migration of international …

Organizing student mobility: Education agents and student migration to New Zealand

FL Collins - Pacific Affairs, 2012 - ingentaconnect.com
The movement of international students represents an increasing component of
contemporary population mobilities. Like other forms of migration, international student …

Universities and export market orientation: An exploratory study of UK post-92 universities

Y Asaad, TC Melewar, G Cohen… - Marketing Intelligence & …, 2013 - emerald.com
Purpose–The purpose of this paper is to explore how post-92 UK universities perceive and
manage market orientation (MO) in their export operations of educational services to …