Twenty‐five productive years have passed since the late Barbara Stern called for marketing
scholars to take the topic of brand authenticity into consideration. Brand authenticity is now …

What do we know about CSR authenticity? A systematic review from 2007 to 2021 | Emerald
Insight Books and journals Case studies Expert Briefings Open Access Publish with us …

The increasing popularity of woke brand activism, tied to movements such as Black Lives
Matter and Me Too, is creating new opportunities for brands to signal their responsibility and …

Despite the substantial attention given to pro-environmental behavior (PEB) by
academicians, practitioners, and policymakers, few studies have investigated how employee …

Purpose Authenticity has become increasingly dominant in business practices, particularly
in branding and corporate social responsibility (CSR) activities, as consumers want it in all …

Purpose This study aims to examine the role of message appeals (concrete vs abstract)
posted by greenfluencers in determining their behavioral intention toward the sponsored …

Previous research on corporate social responsibility (CSR) and firm innovativeness and
their impact on financial performance has focused on firms' actions (ie, what firms do) …

Based on the issue ownership theory and corporate reputation, this study examines the
effect of corporate social advocacy (CSA) on corporate reputation, focusing on the relative …

Motivated by the increasing media coverage of environmental disasters and growing
evidence of humans' detrimental impacts on the natural environment, the key aim of this …

Hypocrisy creates significant challenges for managers and stakeholders. Knowledge of its
nature and causes is extensive; however, understandings of its implications for management …