Name dropping and product mentions: Branding in popular music lyrics
Product placement provides a unique advantage over traditional advertising as it can be
integrated into program content through a symbiotic relationship. A content analysis of the …
integrated into program content through a symbiotic relationship. A content analysis of the …
Beamer, Benz, or Bentley: Mentions of products in hip hop and R&B music
T Metcalfe, N Ruth - International Journal of Music Business …, 2020 - research.gold.ac.uk
Mentions of commercial products are common in hip hop and R&B lyrics, relative to other
genres of popular music, although the potential impacts of this are not wellunderstood. Since …
genres of popular music, although the potential impacts of this are not wellunderstood. Since …
Animal crackers in my… book? Effects of shared reading on parents' memory for product placement in children's books
S Holiday, JJ Davies - Journal of Family Studies, 2018 - Taylor & Francis
The unique combination of characteristics that contribute to the shared reading of children's
picture books foster involvement, engagement, and communication, and result in …
picture books foster involvement, engagement, and communication, and result in …
[图书][B] Where they least expect it: Product placement in Children's Picture Books
SJ Holiday - 2015 - search.proquest.com
Product placement has been intensely studied in almost every mass communications
medium. One notable exception is in children's picture books where scholarship on the …
medium. One notable exception is in children's picture books where scholarship on the …
From Listening to Lyrics to Buying Brands: The Effectiveness of Lyrical Product Placement
MB Gomes - 2020 - digitalcommons.bryant.edu
Brand placement is a nonconventional medium for companies to use to help consumers
gain brand awareness and ultimately purchase a product. The purpose of this study was to …
gain brand awareness and ultimately purchase a product. The purpose of this study was to …