Increasing interest in social commerce has been accompanied by concerns about creating
high-quality customer relationships. Brands are particularly interested in how they may foster …

The literature has revealed various antecedents of consumers' participation in an online
brand community. But it is still unknown how digital brand-stakeholder dialogue (BSD), a …

Facebook pages of cosmetic products have substantially grown among millennial
consumers. This study aims to explore the motivational factors that affect different types of …

With the surge in social media (SM) users around the world, the scope of social commerce
(SC) in brand engagement is a prominent area of discussion. The present study empirically …

Abstract Information technology development allows consumers to express their complaints
on platforms such as social media. Twitter trending topic of K-POP merchandise shipping …

Marka güveni ve tüketici-marka özdeşleşmesi, marka evangelizmi üzerinde önemli bir etkiye
sahiptir. Marka güveni, bir tüketicinin bir markaya duyduğu güven duygusudur. Markanın …

A high degree of competitiveness exists between brands within many industries, both pre-
and post-Covid-19. The retail industry in South Africa is characterised by fierce competitive …

The online brand community is one of the most important social structures in communication
that has provided the ground for the exchange and sharing of thoughts and ideas for …

Facial recognition payment (FRP) technology is a controversial innovation. On the one hand,
it represents an advance in biometric methods which will enhance efficiency and consumer …

Günümüzde marka işletmeler için giderek önemi artan bir kavram haline gelmiştir. İşletmeler
markaları sayesinde tüketicilerin zihninde daha rahat bir biçimde konumlandırılabilmekte ve …