Advertising is an integral part of any company's promotion mix. All the companies, whether
large or small, national or global, use advertising as one of the major elements of their entire …

Advertising is a worldwide business activity today and its importance increases as more
corporations go international. Vast expenditures are spent each year by corporations on …

Abstract [社群廣告] 是廣告模式中最快速且更能獲得交流性的回饋, 針對購買模式的影響有助於
提升企業與消費者之間的互動, 更能夠獲得微妙的關係以及交流性的回饋. 而在眾多社群媒體中 …

Television is said to be the king of all varieties of media of advertising. Television gains the
advantage of covering a large group of audience with it. So the information which is to be …

Negative celebrity endorsement is a fluid area in celebrity endorsement literature with
scholars having diverse opinion on the acceptable way of dealing with its outcomes. There …

This study aims to determine the existence of differences between men and women in
Indonesia on their responses on ads using Youtube ads as a stimulant. The responses were …

At the beginning of the third millennium, the world of sports marketing is looking for new
ways to develop their economies. Advertising is one of the most challenging issues in …

摘要本研究主要是探討品牌故事廣告需要具備[情緒感染] 與[能耐] 二種功能,
並觀察這二項功能是否會影響消費者的廣告態度與品牌態度, 此外, 亦藉由品牌知名度觀察是否 …

Advertising is an audio or visual form of marketing communication that employs an openly
sponsored, non-personal message to promote or sell a product, service or idea. The study …

At the beginning of the third millennium, the world of sports marketing is looking for new
ways to develop their economies. Advertising is one of the most challenging issues in …