No research in tourism or medicine has addressed the potential relationship between travel
and the medical treatment of dementia. Given tourism's increasingly important role in …

This narrative literature review advances understanding of travel vlogs as a critical
component of contemporary digital tourism marketing and highlights the transformation of …

YouTube is one of the emerging technologies that impact consumer behavior. In the tourism
sector, travel video blogs (travel vlogs) have become increasingly popular since they are …

This study investigates the effectiveness of Vlogs as an advertising tool to promote the
tourism sector in Pakistan using Ducoffe's Advertising Value Model and stimulus-organism …

Purpose Drawing on Ducoffe's advertising value model, this study aims to integrate
additional constructs (credibility, fantasy and visual appeal) as important antecedents to the …

In the new media era, although the short-form video has become an essential tool for
destination brand marketing, few empirical studies have concentrated on how to use it to …

This paper reviews influencer marketing (IM)-research in the tourism and hospitality (H&T)
field to provide a state-of-the-art of the past, present, and future of IM-research. It identifies …

Video bloggers, also known as vloggers, continuously create and share authentic videos on
popular platforms like YouTube. Travel influencer vloggers (called vloggers in this study) …

This work analyses the effect of influencers on tourists' behavioural intentions, considering
both how tourists process persuasive information and the relationship between the vlogger …

This study seeks to understand how vlogger attributes, as defined in parasocial interaction
(PSI) theory, can be used to create a successful travel vlog and assist in destination vacation …