Environmental care attitudes and intention to purchase green products: Impact of environmental knowledge, word of mouth, and green marketing

M Simanjuntak, NL Nafila, LN Yuliati, IR Johan, M Najib… - Sustainability, 2023 - mdpi.com
The intention to purchase green products cannot be separated from environmental
consciousness among people. This study analyzes the effect of environmental knowledge …

Predicting the Indonesian sustainable marketing communication on 2023 trends

P Diawati, IC Mutalov, M Kasmi… - Jurnal Studi …, 2023 - ejournal.unitomo.ac.id
After being hit by the Covid 19 pandemic, Indonesia is still trying to rise from the economic
downturn, especially with the many paralysed microbusinesses. Perspective updates have …

An in-depth analysis of digital marketing trends and prospects in small and medium-sized enterprises: utilizing bibliometric mapping

N Laila, P Sucia Sukmaningrum… - Cogent Business & …, 2024 - Taylor & Francis
This study presents a bibliometric analysis of digital marketing research within small and
medium-sized enterprises (SMEs) spanning from 1985 to 2024. By analyzing 699 …

What is the Baitul Maal wat Tamwil Inbound Marketing Model in Indonesia?

HH Adinugraha, M Shulthoni… - MABNY: Journal of …, 2023 - ejournal.iainmadura.ac.id
This study intends to describe practical models of inbound marketing at Baitul Maal Wat
Tamwil (BMT). This research is an observational descriptive study on BMT in Indonesia …

AI's call: Jordan's MSMEs answer with intent

S Abaddi - Journal of Entrepreneurship in Emerging Economies, 2024 - emerald.com
Purpose Artificial intelligence (AI) is a powerful and promising technology that can foster the
performance, and competitiveness of micro, small and medium enterprises (MSMEs) …

[HTML][HTML] The Criteria of Inbound Marketing to Segment and Explain the Domain Authority of the Cellars' E-Commerce in the Canary Islands

G Díaz-Meneses, M Amador-Marrero… - Systems, 2023 - mdpi.com
This study uses an inbound measuring instrument to segment the cellar's e-commerce in the
Canary Islands. One of the central claims of this paper is that inbound marketing comprises …

Development of Innovative Business Models for MSMEs in the Indonesian Tourism Sector

E Tan, S Linm, R Teo - Journal of Loomingulisus ja …, 2024 - journal.ypidathu.or.id
The Indonesian tourism sector plays a significant role in the national economy, with small
and medium-sized enterprises (MSMEs) forming a crucial part of the industry. However, the …

El Inbound Marketing en el Sector Empresarial, 2017-2023

YHA Romaní, VYB Rios - Journal of Scientific and …, 2023 - journalindustrial.com
El estudio tuvo como objetivo presentar los resultados de una revisión sistemática de la
literatura científica para encontrar evidencia en artículos de investigaciones internacionales …

Analysis of UMKM Taxpayer Compliance in Rural Areas of Semarang Regency: Case Study of Government Regulation (PP) 23 of 2018

T Widiarto, S Sugiyanto - Cognitionis Civitatis et Politicae, 2024 - journal.ypidathu.or.id
This study analyzes the tax compliance of MSMEs in rural areas of Semarang Regency
regarding the implementation of Government Regulation 23/2018. Using a qualitative …

[PDF][PDF] Inbound Marketing in the Business Sector, 2017-2023

YHA Romanía, VYB Riosa - Journal of Scientific and Technological, 2023 - core.ac.uk
The objective of the study was to present the results of a systematic review of the scientific
literature to find evidence in international research articles to understand the effects of the …