Agricultural biotechnology produced genetically modified (GM) crops, not only provide
economic benefits to farmers, but are beneficial to the environmental, human health, and …

This study aims to analyze the impact of electronic word of mouth and brand image on
online purchasing decisions moderated by price discounts. This study uses a quantitative …

Social networking sites are becoming an essential part of consumer daily activities, with
profound changes in purchasing behavior compared to traditional buying formats. This study …

Mango is one of the most traded, exported, and consumed tropical fruits worldwide.
However, little is known about Italian consumers' preferences for mango. This study …

In order to express their productive capacity, the cattle highly exploited in the pasture system
must be assessed from the point of view of health, which is a management tool that allows …

Applying construal level theory, this study examined how social distance (thinking of
self/children), front-of-package (FOP) claim type (nutrient/health/control), and perceived …

Agricultural products designed for human consumption are subjected to some processing
processes suffering a series of transformations. Due to the variety of agro-food products …

Food products have in composition the necessary substances for human body but also anti-
nutritional substances fulfilling an energetic, plastic, catalytic and sensorial role. The …

The consumer purchase decision is a significant factor for a company as it concerns revenue
and long-term operational continuity. This study aimed to measure the factors of electronic …

Mango is one of the most traded, exported, and consumed tropical fruits worldwide.
However, little is known about Italian consumers' preferences for mango. This study …