There is considerable enthusiasm for the potential of artificial intelligence (AI) to improve
financial well-being. Despite this enthusiasm, it is important to underscore AI's potential …

This article synthesizes recent research connected to how cultural identity can determine
responses to artificial intelligence. National differences in AI adoption imply that culturally …

Grewal, Guha and Becker (2024) provide an insightful examination of the role of artificial
intelligence (AI) in the field of marketing as well as its promises and perils for both …

Drawing from AI classification experience and identity-based motivation frameworks, this
research explores the impact of AI classification failures on consumers' self-identification …

Inspired by significant technical advancements, a rapidly growing stream of research
explores human lay beliefs and reactions surrounding AI tools, which employ algorithms to …

R:… Remember how you want not to have to be special or to prove your specialness or to
get your worth from any of that? Remember reading the Brecht diaries? Remember that …

The growing diffusion of automation in the marketplace affects consumers in two ways. First,
marketing activities such as pricing and customer support are increasingly being automated; …

While speed is often considered a key advantage of Artificial Intelligence (AI), our research
challenges this assumption in morally complex contexts. Across 13 pre-registered …

O artigo apresenta uma pesquisa sobre o fenômeno das vozes sintéticas, desenvolvidas
pela Inteligência Artificial (IA), e explora como essas vozes estão transformando diversos …