Factors determining the marketing strategies of construction firms: construction professionals' perspective
IA Awodele, AA Adegboyega… - … of Management & …, 2020 - paulorodrigues.pro.br
Construction firms are not dedicated to the comprehensive adoption of marketing concepts
and strategy, and thus do not enjoy the benefits of profit maximization, client satisfaction and …
and strategy, and thus do not enjoy the benefits of profit maximization, client satisfaction and …
Construction professionals' perception of the marketing strategies employed by construction firms in Abuja, Nigeria
EC Eze, O Sofolahan, OP Onyeagam… - Journal of Construction …, 2018 - journals.co.za
Effective marketing plays an important role in the overall success of companies and it is
critical for any business to grow in the competitive environment. However, construction firms …
critical for any business to grow in the competitive environment. However, construction firms …