The worldwide increased consumption of goods and services squeezes natural resources,
thus causing severe damage to the environment. In the backdrop of the growing affirmative …

Green advertising aims to communicate pro-environmental dimensions of products to
achieve an increase in sales. Within a general advertising framework, we organize studies …

Abstract German and South Korean cultural groups are examined in two studies to
demonstrate the link between media communication about sustainability and its impact on …

Purpose The purpose of this paper is threefold: to assess the impact of green brand
positioning, consumers' attitude toward green brands, and green brand knowledge on green …

The sustainable consumption behavior of customers affects the sustainable development of
society. Customers' pro-environment behavior provides economic benefits to society and …

This research provides a comprehensive delineation of the process that leads to the
formation of green behavior by including the role played by media and attitude towards …

摘要随着消费者对环境问题的日益重视， 越来越多的酒店经营者正在进行业务转型，
以实现可持续发展承诺， 并获得更高的品牌资产。 在此背景下， 现有研究致力于检验酒店业 …

Investigation of green marketing tools' effect on consumers' purchase behavior | Emerald Insight
Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …

Effects of green brand on green purchase intention | Emerald Insight Books and journals
Case studies Expert Briefings Open Access Publish with us Advanced search Effects of …

Current research evaluates the mediating role of attitude toward the green brand and the
moderating effect of green trust for the relationship of green brand positioning and green …