Factors affecting green purchase behavior: A systematic literature review
The worldwide increased consumption of goods and services squeezes natural resources,
thus causing severe damage to the environment. In the backdrop of the growing affirmative …
thus causing severe damage to the environment. In the backdrop of the growing affirmative …
[HTML][HTML] Heuristic processing of green advertising: Review and policy implications
Green advertising aims to communicate pro-environmental dimensions of products to
achieve an increase in sales. Within a general advertising framework, we organize studies …
achieve an increase in sales. Within a general advertising framework, we organize studies …
Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands
HM Kong, A Witmaier, E Ko - Journal of Business Research, 2021 - Elsevier
Abstract German and South Korean cultural groups are examined in two studies to
demonstrate the link between media communication about sustainability and its impact on …
demonstrate the link between media communication about sustainability and its impact on …
Green product purchase intention: impact of green brands, attitude, and knowledge
N Mohd Suki - British Food Journal, 2016 - emerald.com
Purpose The purpose of this paper is threefold: to assess the impact of green brand
positioning, consumers' attitude toward green brands, and green brand knowledge on green …
positioning, consumers' attitude toward green brands, and green brand knowledge on green …
Green marketing orientation: Achieving sustainable development in green hotel management
KC Chung - Journal of Hospitality Marketing & Management, 2020 - Taylor & Francis
The sustainable consumption behavior of customers affects the sustainable development of
society. Customers' pro-environment behavior provides economic benefits to society and …
society. Customers' pro-environment behavior provides economic benefits to society and …
Causality analysis of media influence on environmental attitude, intention and behaviors leading to green purchasing
RH Trivedi, JD Patel, N Acharya - Journal of cleaner production, 2018 - Elsevier
This research provides a comprehensive delineation of the process that leads to the
formation of green behavior by including the role played by media and attitude towards …
formation of green behavior by including the role played by media and attitude towards …
Analyzing antecedents and consequences of multidimensional green brand equity: 多维绿色品牌资产的前置因素和后向结果研究
MI Ishaq, E Di Maria… - The Service Industries …, 2022 - Taylor & Francis
摘要随着消费者对环境问题的日益重视, 越来越多的酒店经营者正在进行业务转型,
以实现可持续发展承诺, 并获得更高的品牌资产。 在此背景下, 现有研究致力于检验酒店业 …
以实现可持续发展承诺, 并获得更高的品牌资产。 在此背景下, 现有研究致力于检验酒店业 …
Investigation of green marketing tools' effect on consumers' purchase behavior
Investigation of green marketing tools' effect on consumers' purchase behavior | Emerald Insight
Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …
Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …
Effects of green brand on green purchase intention
YC Huang, M Yang, YC Wang - Marketing intelligence & planning, 2014 - emerald.com
Effects of green brand on green purchase intention | Emerald Insight Books and journals
Case studies Expert Briefings Open Access Publish with us Advanced search Effects of …
Case studies Expert Briefings Open Access Publish with us Advanced search Effects of …
Linkage of green brand positioning and green customer value with green purchase intention: the mediating and moderating role of attitude toward green brand and …
Current research evaluates the mediating role of attitude toward the green brand and the
moderating effect of green trust for the relationship of green brand positioning and green …
moderating effect of green trust for the relationship of green brand positioning and green …