Over the last ten years there has been a growing interest around text-based chatbots,
software applications interacting with humans using natural written language. However …

Engaging users is a priority for designers of products and services of every kind. The need to
understand users' experiences has motivated a focus on user engagement across computer …

In Augmented Reality (AR), users perceive virtual content anchored in the real world. It is
used in medicine, education, games, navigation, maintenance, product design, and …

Abstract Although Virtual Reality (VR) and Augmented Reality (AR) user experiences have
received large amounts of recent research interest, a direct comparison of different …

The integration of artificial intelligence (AI) into the human race has gradually become a
norm. AI entails technology assemblages such as machine learning, natural language …

Immersive Analytics is a new research initiative that aims to remove barriers between
people, their data and the tools they use for analysis and decision making. Here the aims of …

Background of the study Nowadays, the business pattern is changing globally. The business
organization is influenced customers to purchase their necessary goods and services from …

Advertisers need to optimize their efforts on social networks to engage consumers
effectively. Existing literature on this topic has not yet explained how social network …

This research investigated the use of the User Engagement Scale (UES) as a psychometric
tool to measure engagement during video game-play. Exploratory factor analysis revealed …

User engagement refers to the quality of the user experience that emphasizes the positive
aspects of interacting with an online application and, in particular, the desire to use that …