DYNAMICS OF ADVERTISING AND INCENTIVES IN INCREASING SALES OF SUPERIOR PRODUCTS: ANALYSIS OF ITS INFLUENCE ON CONSUMER …

F Yulianty, D Saepudin, Z Aripin - Journal of Jabar Economic Society …, 2024 - jesocin.com
Advertising and incentive dynamics play a crucial role in marketing strategies to increase
sales of superior products. Effective advertising can strengthen consumer awareness of …