Past reviews of studies concerning competitive pricing strategies lack a unifying approach to
interdisciplinarily structure research across economics, marketing management, and …

Purpose The purpose of this study is to determine what the history of research in marketing
implies for the reaction of the field to recent developments in technology due to the internet …

This research examines the effects of hyper-contextual targeting with physical crowdedness
on consumer responses to mobile ads. It relies on rich field data from one of the world's …

Many jurisdictions around the world have deregulated utilities and opened retail markets to
competition. However, inertial decision making can diminish consumer benefits of retail …

With rapid technological developments, product-market boundaries have become more
dynamic. Consequently, competition for products and services is emerging outside the …

Researchers are increasingly able to observe consumers' behavior prior to a purchase, such
as their navigation through a store or website and the products they consider. Such pre …

In today's global service industry, online reviews posted by consumers offer critical
information that influences subsequent consumers' purchasing decisions and firms' …

In today's omnichannel environment consumers increasingly interact with assortments of the
same firm across different touchpoints. To provide the seamless experience consumers are …

The authors propose a new, exploratory approach for analyzing market structures that
leverages two recent methodological advances in natural language processing and …

The ubiquity of both mobile devices and PC's has enabled the modern-day consumer to
engage in cross-platform online searches as a new norm. The accumulated knowledge on …