A computational approach to cryptocurrency marketing on social media
TH Baek, K Yi - International Journal of Advertising, 2024 - Taylor & Francis
This study aims to explore social media content associated with cryptocurrency marketing.
We employ unsupervised Latent Dirichlet allocation topic modeling and sentiment analysis …
We employ unsupervised Latent Dirichlet allocation topic modeling and sentiment analysis …
Spread of Negative Word-of-mouth of Manufacturing Companies Via Twitter: From the Supply Chain Risk's Perspective
EB Jeong, H Yoo - Journal of the Korea Industrial Information …, 2021 - koreascience.kr
Despite the importance of the supply chain risk due to the negative word-of-mouth (NWOM)
in social media, related research is insufficient. Thus, this study analyzes how the NWOM of …
in social media, related research is insufficient. Thus, this study analyzes how the NWOM of …
Configurational Perspectives in Social Media Research: A Systematic Literature Review
K Deng, L Chen - International Conference on Human-Computer …, 2024 - Springer
Social media sites collectively foster a rich social structure that facilitates relationship-
building between users with diverse backgrounds at different levels of analysis. Given the …
building between users with diverse backgrounds at different levels of analysis. Given the …