STRATEGIC MANAGEMENT OF THE SILVER ECONOMY: A EUROPEAN PERSPECTIVE
A Griva, M Mitroulia, S Armakolas - European Journal of Management …, 2024 - oapub.org
The global population is getting older at a remarkable rate, creating both challenges and
opportunities for companies. The" silver economy" refers to the financial activities associated …
opportunities for companies. The" silver economy" refers to the financial activities associated …
Analysing Gen Z Behaviour Through Binoculars. A Closer Look at Private and Public Sustainable Habits
M Batelli, F Testa, V Di Iorio, M Frey - Micro & Macro Marketing, 2024 - rivisteweb.it
The flourishing research on Generation Z (Gen Z) has depicted this age cohort as the most
sustainable and digital. Yet empirical evidence about the sustainable behaviours domain …
sustainable and digital. Yet empirical evidence about the sustainable behaviours domain …