Purpose Building on social media and destination brand-related literature, this study aims to
explore World Heritage Sites'(WHSs) brand diffusion and formation process from long-term …

Despite having received considerable academic attention, existing brand personality (BP)
scales are difficult to generalize and likely need further development. The aim of this study …

The aim of the study was to explore the potential of a timed word association task to
generate detailed insights into the perception of Glasgow city and its people which could …

Research must advance both conceptually and methodologically in response to the
changing dynamics of the environment. This paper conducts a systematic review and …

Abstract World Heritage Sites (WHSs) are perceived as significant tourism brands. However,
there is no in-depth analysis of the intangible meaning of World Heritage (WH) cultural …

The article investigates the community effects of the destruction of heritage. Drawing on the
literature on anthropomorphism, we define heritage anthropomorphism as the tendency of …

This study explores the perception of a “sense of place” among tourists visiting Hegra, an
archaeological site in northern Saudi Arabia, through reviews on TripAdvisor. The 267 …

United Nations Educational, Scientific and Cultural Organization (UNESCO) World Heritage
Sites (WHS) have great prestige. Each year, candidatures are presented by advocates …

Shanghai is one of the fastest-growing metropolises and the first city in China to implement
mandatory waste classification. Waste classification policy of Shanghai has attracted …

The purpose of this study was to examine the influence of Tsitsou's brand personality scale
on customer satisfaction and the mediating effect of product quality on the relationship …