The study deals with “above-the-line advertising media and consumers awareness cable TV
networks in Calabar metropolis”. The specific objectives were to determine the effect of radio …

The Study deals with “influence of advertising media on consumers' patronage of GoTV and
StarTimes networks in Calabar metropolis”. The objectives of this study were to determine …

This study investigated the influence of internet advertising features on online shopping
habits among undergraduate students in South-East Nigerian Universities. Internet …

The multimodal approach to communication establishes that meaning is multifaceted and
can be disseminated in various forms, including linguistic and visual. The application of this …

The study investigated the impact of online advertising on the profitability of Ecobank Nigeria
PLC. The cardinal objective of the study is to investigate the impact of online advertising on …

As competition for consumer attention and interest in product brands increases, it is crucial
for marketers to develop more effective advertising appeals that capture the consumer's …

This study examines the roles that research and evaluation are capable of and do play in
advertising and public relations practice in Nigeria. The paper lays bare the steps involved …

Abstract SMS (Short Message Services) has become one of the most frequently used means
of communication in Nigeria; which is an e-mediated form of communication inherent in …

This work analyses the effect of advertising and product quality on consumers' buying
decision with a particular reference to laundry detergent brands. The researcher adopted the …

This work examines the role of advertising and Public Relations in managing Nigeria's
image/reputation abroad. Essay approach was adopted in discussing the study. There were …