This review expands our insight into the ways the required adaptation to digital channels
caused by COVID-19 has affected the creation of brand equity through social media …

The research analysis of the study was to determine the influence of Social Media
Marketing, Service Quality, and eWOM on Purchase Intention (Black Sweet Coffee Shop) …

Climate complexities and environmental problems not only brought changes in
organizational practices but also changed the consumer purchasing pattern. Consumers …

The objective of this study is to examine and analyze the influence of consumer purchasing
decisions in digital era by considering the influence of social media marketing, e-service …

In this era of globalization, various kinds of products and services are growing and there are
also new innovations. Many ways are done by the company to be able to increase the …

The impact of social media marketing activities on customer purchase intention: a study of the
property industry in Malaysia | Emerald Insight Books and journals Case studies Expert …

Indonesia's utilization of digital services such as mobile payments, paid digital content,
online transportation, and food delivery has been amplified due to the rise in internet and …

Purpose: This study aims to identify the factors affecting consumer purchase intention
towards ecologically sustainable cosmetic products in Batam City. The factors examined …

The era of digitalization is undoubtedly very influential on people's lifestyles. Digitalization
affects all lines of people's lives in this modern era, including social media. Social media is a …

The study aims to analyze the determinant of electronic word of mouth and green product
innovation on purchasing decisions through Social Media Marketing for beauty products at …