Quinoa (Chenopodium quinoa Willd.) is native to the Andean region and has attracted a
global growing interest due its unique nutritional value. The protein content of quinoa grains …

Functional foods, being one of the major food categories of the global health and wellness
market, are becoming a major focus of new product development (NPD) in the food industry …

This has long been the one book that students can rely on to get them thinking critically and
strategically about branding. This new fourth edition is no exception. THE definitive …

Purpose While research and adoption of servant leadership are on the increase, little is
known about the mechanisms through which it affects organizational performance. Drawing …

Purpose–The purpose of this paper is to explore the switching behavior of mobile service
customers in the USA with a focus on service quality, innovation and lock-in strategies as …

This study aims to develop a reliable and valid measure of perceived retailer innovativeness
(PRI) in Taiwan. Both qualitative and quantitative analyses were employed. A qualitative …

Purpose The objective is to determine if consumer preferences for grocery purchasing are
impacted by the severity of the COVID-19 pandemic and whether these preferences differ by …

Purpose The Chinese market represents an increasingly popular destination for wine firms
and recent opportunities derive from the growth of e-commerce. The aim of this paper is to …

The primary purpose of this empirical research was to develop and validate the brand
leadership scale (BLS). In this study, brand leadership is defined as consumers' perception …

The purpose of this paper is to explore the extent of entrepreneurial competencies and
innovation on business success in SMEs in Malaysia. Specifically, this study tested the …