Purpose This study aims to identify the key drivers of consumer engagement in e-commerce
among young consumers at bottom-of-pyramid (BoP) markets and their impact on continued …

Short text information has considerable commercial value and immeasurable social value.
Natural language processing and short text sentiment analysis technology can organize and …

Bottom of the pyramid (BOP) consumers differs in marketplace behavior owing to their socio-
economic and long exposure to poverty. The purpose of this study is to summarize the latest …

Automated banking services rely on the so-called fintech technologies. These technologies,
however, represent an opportunity to enhance financial inclusion indicators among low …

This chapter delves into the dynamics of technological adoption in emerging economies,
specifically focusing on Latin America and the Caribbean region. Understanding technical …

Purpose The study's primary purpose is to establish the direct and indirect roles of word-of-
mouth communication (WOM) in initiating and maintaining consumer loyalty in the bottom of …

Purpose: Innovations in fast-moving consumer goods (FMCGs) play a substantial role in the
growth and sustainability of the FMCG industry. Companies invest resources to design and …

Corporate sustainability has garnered increasing attention within the business community as
corporations communicate to influence their stakeholders to build sustainable relationships …

Background: During the COVID-19 pandemic, people believed honey was a supplement to
increase body endurance. Research on consumer perceptions regarding specific health …

This study investigates the moderating effects of emotional intelligence, gender, income, and
region of residence on the relationship between brand image, service recovery strategy, and …