Purpose: This paper examines the factors influencing consumer purchase intention towards
mobile advertising in Melaka, a historical city in Malaysia. Irritation, entertainment …

Purpose The principal objective of this research is to delve into the intricate dynamics
surrounding the contentious exploitation of incentive-based marketing tactics within online …

The rapid growth of smart device technology has led mobile advertising to become one of
the important tools in digital marketing. This study aims to examine the effect of flow …

Social media influencers has become a popular form of marketing tool and are able to
create a buzz to increase exposure for businesses and attract the public eyes. This study is …

Modèle Thèse-Mémoire Page 1 UNIVERSITÉ DU QUÉBEC À MONTRÉAL EXPLORATION
DES COMPORTEMENTS DE CONSOMMATION DES MILLÉNIAUX POUR LES PRODUITS DE …

In recent decades, businesses have used online spaces to promote their products, services,
and brand image. One such example is TikTok, a video-sharing platform that achieved …

Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh dari nilai iklan media
sosial dan sikap pada pembentukan respon konsumen. Adapun objek pada penelitian ini …

Social media influencers has become a popular form of marketing tool and are able to
create a buzz to increase exposure for businesses and attract the public eyes. This study is …