The current review evaluates the status hypothesis, which states that that the desire for
status is a fundamental motive. Status is defined as the respect, admiration, and voluntary …

Consumer goods and services have psychological value that can equal or exceed their
functional value. A burgeoning literature demonstrates that one source of value emerges …

• Why do people behave and think the way they do?• What makes people choose certain
products and services?• How does consumption affect our everyday lives? Informed by …

This paper provides a systematic review of the current state of luxury research by mapping
the research landscape to identify key research clusters, publications, and journals that have …

How effectively business deals with the challenges of sustainability will define its success for
decades to come. Current sustainability strategies have three major deficiencies: they do not …

Social comparison—the tendency to self-evaluate by comparing ourselves to others—is an
important source of competitive behavior. We propose a new model that distinguishes …

Message matching refers to the design and distribution of persuasive messages such that
message features (eg, the themes emphasized) align with characteristics of the target …

Can we better understand modern consumer behavior by examining its links to our ancestral
past? We consider the underlying motives for consumption and choice from an evolutionary …

In this chapter, we provide a primer on the social psychological study of power and capture
emerging themes that we think are likely to develop into the next wave of research on power …

Adopted internationally by business schools and MBA programmes, this book is the ultimate
resource for senior strategists, positioning professionals and postgraduate students to …