Factors affect customer retention: A systematic review
SS Alkitbi, M Alshurideh, B Al Kurdi… - … conference on advanced …, 2020 - Springer
Many review studies were handled to provide valuable insights into customer retention
issues and factors that could influence it positively and effectively. This study systematically …
issues and factors that could influence it positively and effectively. This study systematically …
THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMER RETENTION: EVIDENCES FROM WEGAGEN BANK ADDIS ABABA, ETHIOPIA
E ASEFA - 2021 - repository.smuc.edu.et
Retaining customers in the service industry has become a major objective of relationship
marketing. This study investigated the effect of relationship marketing on customers' …
marketing. This study investigated the effect of relationship marketing on customers' …