Today, food quality and safety, on the one hand, as well as increasing the level of
information of consumers with direct implications on their food preferences, on the other …

Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh gaya hidup
hedonisme terhadap keputusan pembelian pada Buttonscarves. Penelitian ini dilakukan …

The aim of this study is to explore marketing mix and characteristics of buyers influencing
purchase intention of digital cameras. The study addresses its research objective through an …

The following research has been done to analyse the influence of ageing and the factors
that determine the purchasing behaviours and response of elderly individuals in …

Problem statement: The demographics of New Zealand are changing and the country is
getting older. The literature shows the housing needs of older people are different, and that …

Fenomena perilaku pembelian tidak didasarkan kebutuhan atau disebut gaya hidup
hedonisme berpengaruh terhadap keputusan pembelian konsumen. Buttonscarves …

Adanya berbagai permasalahan lingkungan yang kian bertambah membuat konsumen
semakin sadar akan pentingnya menjaga lingkungan. Isu lingkungan ternyata ikut …

Penelitian ini dilakukan untuk menguji dan menganalisis pengaruh iklan televisi, healthy
lifestyle, dan celebrity endorser terhadap keputusan pembelian pada konsumen produk Mie …

Consumer behavior as a field of scientific investigation emerged when researchers focused
more on the individual customer, rather than on the market itself. As behavioral, rather than …

Social media was initially used as a medium for interacting digitally with family and friends.
However, the growing popularity of social media has attracted businesses to use it to reach …