The haunting specter of retro consumption
O Ahlberg, J Hietanen, T Soila - Marketing Theory, 2021 - journals.sagepub.com
We propose to intensify theorizing on retromarketing and nostalgic consumption by further
developing “hauntology” as a conceptual lens for assessing the retro aesthetic as a …
developing “hauntology” as a conceptual lens for assessing the retro aesthetic as a …
Revenants in the marketplace: a hauntology of retrocorporation
S James, J Cronin, A Patterson - Marketing Theory, 2024 - journals.sagepub.com
Drawing upon a cultural-historical reading of the witch, we discuss how modern capitalism is
chronically haunted by obstreperous vestiges of what preceded it yet remains proficient in …
chronically haunted by obstreperous vestiges of what preceded it yet remains proficient in …