Given the increasingly grave environmental crisis, governments and organizations
frequently initiate sustainability interventions to encourage sustainable behavior in …

Although prior research has advanced our understanding of the drivers of organ donation
attitudes and intentions, little is known about how to increase actual registrations within …

Intersectionality remains largely underutilized within marketing. To address this gap, this
article synthesizes literature to provide tools for incorporating intersectionality into marketing …

In some cultures, migrants bear an obligation to bring gifts from the foreign country for their
relations when returning to their homeland. Why, and to what end? We examine the reasons …

Prosocial consumer behaviours, or actions taken by consumers intended to benefit others,
are essential for society's stability. Thus, marketers need to systematically develop strategies …

This netnographic study investigates how and why people engage with citizen science
initiatives and share insights from them in the context of the COVID-19 pandemic …

Nonprofit organizations play a critical role in society. To fulfill their missions, they require
sufficient supply to meet demand. In addressing how nonprofits can work towards meeting …

This is an ethnography among poor migrants from Kerala, India to the Middle East. This
study offers insights into how the poor accumulate sacrificial money through sufferings and …

Islamic higher education (IHE) and non-religious/general higher education (GHE) are the
largest forms of higher education institution in Indonesia. IHE has utilized social media as a …

Environmental sustainability requires market services to care for and respect physical
materials, moving beyond a conventional customer-centric focus. This research examines …