We review limitations of the traditional paradigm for cultural research and propose an
alternative framework, polyculturalism. Polyculturalism assumes that individuals' …

We systematically review theoretical and empirical research published in 38 journals over
the last 52 years dealing with host-country nationals (HCNs) in multinational enterprises. We …

In the past three decades or so, globalization/regionalization, migration and reverse
migration (also referred to as “brain circulation”), the ascendancy of emerging markets, the …

Purpose–The purpose of this paper is to focus on two questions that are especially pertinent
to international marketers. Is a strong ethnic identity (EID) generally incompatible with a …

With the rise of globalization, culture mixing increasingly occurs not only between groups
and individuals belonging to different cultures but also within individuals. Biculturals, or …

Prior research has documented cultural dimensions that broadly characterize between-
culture variations in Western and East Asian societies and that bicultural individuals can …

The new millennium has started off in the direction of increased global connectivity and
intercultural migration. According to the United Nations' 2002 report, at least 185 million …

Highlights•Biculturalism has more benefits for individuals' psychological and sociocultural
adjustment than monoculturalism.•Individuals with different degrees of Bicultural Identity …

As the world becomes more connected, individuals increasingly interact and collaborate
with people of different cultural backgrounds and hold multiple cultural identities. However …

Acculturation research has mostly focused on the experiences of ethnic minorities, but
nowadays global forces are shaping mainstream societies. How does exposure to global …