Exploring the drivers of pink-seeking intentions among women consumers
HC Wu, CH Ai, H Xu - Journal of Marketing Communications, 2023 - Taylor & Francis
This study aims to examine the relationships between pink atmosphere, pink promotion,
positive emotions, pink experiential equity, pink experiential relationship quality and pink …
positive emotions, pink experiential equity, pink experiential relationship quality and pink …
[PDF][PDF] The Role of Pink Marketing Mixed Elements
G Zarei, VE Kharajo - Journal of Woman and Culture, 2023 - journals.iau.ir
The aim of the present study was to investigate the role of mixed elements of pink marketing
in the purchase decision of women's cosmetics. The research population included all Iranian …
in the purchase decision of women's cosmetics. The research population included all Iranian …