The advent of Internet heralded the rise of scalable educational technology dubbed as
massive open online course (MOOC). Easy to use, access, economical as well as flexible …

Purpose Due to the internationalization that has occurred during the past few decades, the
living conditions of people around the island of Taiwan have gradually changed, especially …

Basing on the large scale annual social surveys in Israel, the current study uses
Generational Cohort Theory as a framework to examine the trends of internet adoption and …

Purpose The present study aims at examining the behavioural differences of the Y and Z
generational cohorts in online shopping for physical products. Design/methodology …

In retailing, it is recognized that prominent differences exist between generational cohorts.
As such, analysis of varying patterns of personality traits and their effects between …

The relationship between perceived risk and behavioral intention (BI) in e-shopping, based
on family life cycle (FLC) stages, has been analyzed in this work. Although FLC stages are …

China's rapidly growing economy and consumption are creating serious environmental
problems in the country. The throwaway trend credited to fast fashion changes and short …

All successful marketing strategies in sport or events must take into account the complex
behaviour of consumers. This book offers a complete introduction to consumer behaviour in …

This study explores intergenerational differences in attitudes toward mobile advertising
(addressing their informativeness, irritation, trustworthiness, entertainment, and …

Transgender and gender nonconforming (TGNC) people experience high rates of minority
stress and associated risk for negative health outcomes. However, during the last years …